With the ORIGINAL+ ski brand, we develop a completely new product and process of product customization. Through the use of A.I. (artificial intelligence), we are developing a method to deeply understand and learn the interplay of physical product properties (e.g. ski geometry, ski flex, etc.) and consumer biometrics (e.g. anthropometrics, skiing styles). We can develop a clear understanding of what each individual needs as the perfect ski, and then build it accordingly.
The essential difference to all existing solutions can be broken down to two benefits:
We are greatly thankful for the ORIGINAL+ development being supported by the following institutions:
AWS - Austria Wirtschaftsservice GmbH
ORIGINAL+ is supported by the program "aws impulse XL" by BMWFW, Austrias Federal Ministry of Science, Research and Economy.
STARTUP SALZBURG FACTORY
ORIGINAL+ is a member of Startup Salzburg Factory. This incubation program supports innovative, Salzburg-based startups with market maturity.